Saturday, May 3, 2008

New Forms Of Media Publishing


YouTube is definitely leading the way towards a borderless community. Besides being
an arena for video sharing, more and more organizations, performing artists are using
YouTube as a platform to promote their cause. This tactic is particularly effective considering
that nearly 100 million videos are being watched on any given weekend.

The now famous Free Hugs campaign used YouTube as an effective platform to
promote its cause to the public. Other examples include pop superstar Michael Jackson’s
own YouTube channel and World Vision UK, one of the world's leading relief and
development agencies which uses YouTube to promote their campaign.

A YouTube video promoting the 'Free Hugs' Campaign.

World famous celebrity chef Jamie Oliver uses MoBlog technology to post pictures
on his official website. Not only is it convenient for someone like Jamie who is always
on the go, fans of him are able to keep up to date with the latest activities that
he is involved in. As the saying goes, pictures are worth a thousand words.

It is also interesting to note that world renown magazine TIME magazine has fully utilized technology by offering its own online polls, blogs and even podcasts
to serve the online community.

TIME online.

Reference List:

1) YouTube Serves Up 100 Million Videos A Day Online, Reuters, viewed on 2 May 2008
     http://www.usatoday.com/tech/news/2006-07-16-youtube-views_x.htm

Friday, May 2, 2008

Designing For Online Vs Print

Before I begin a comprehensive study of the differences between designing for online and
designing for print, let me first provide two layouts that i will be using as a comparative for
my analysis.

Example of an online web page.

Example of a printed sheet. Taken from TheStar Newspaper.

According to the Eyetracking Study that was conducted by Jakob Nielsen, he reports
that users will often read web pages according to the F shaped. Hence the design for the web page shown above is shown in a F pattern way. Therefore, new
additions are always placed on the right where else things that are 'given' for example
the tool bar is placed on the left.

On the other hand, he stats that readers of print articles tend to read an article in the
Z shaped pattern. Kress and van Leeuwen (1998) stats that print media tends to
focus more on the text (multimodality) rather than the use of images and vibrant colours.

In terms of the length of words, it is a given fact that the printed media contains words that are longer in length compared to online 
media where Jakob Nielsen says in his How Users Read On The Web Study that
people rarely read Web pages word by word; instead, they scan the page. It is then
safe to say that users prefer short and concise texts as they give a web page a glance
through.

Hypertext or hyperlink is a definite added plus for online media as users are able
to easily connect themselves with other web sites and blogs through the link(s) provided.

In his Writing For The Web article, Jakob Nielsen provides us with three main
guidelines for writing for the Web. 
  • Be succinct. Write no more than 50 per cent of what you would write in a printed text.
  • Write for scannability. Don't give the users a hard time browsing through the texts.
  • Use hypertext/hyperlink to split up long information into multiple pages.
Looking back at the critical analysis I have done, it seems that online media seems to win it
hands down. With user friendly set ups and at such a low cost, it is foreseeable that the online media would 
soon overtake the traditional method of print media.

How soon, remains to be seen.

Reference List:

1.) Kress, G & van Leeuwen, T 1998, Front pages: (the critical) analysis of newspaper layout,      Approaches to media discourse, Blackwell, Oxford, pp. 186-219. 

2) Nielsen, J 2006, F-Shaped Pattern For Reading Web Content, Viewed on 2 May 2008
     http://www.useit.com/alertbox/reading_pattern.html

3) Nielsen, J 1997, Be Succinct! (Writing for the Web), Viewed on 2 May 2008
     http://www.useit.com/alertbox/9703b.html

4) Nielsen, J 1997, How Users Read On The Web, Viewed on 27 April 2008
     http://www.useit.com/alertbox/9710a.html

The Classification Of Blogs And Its Communities

Blogs have been increasingly classified into a variety of types and subject matter.

Fashion blogs are a dominant entry where the authors would blog on everything
that is fashion; beyond the runway & beyond the clothes.
Blogs such as I Am Fashion and La-Fashion-A-La-Mode are updated regularly to keep
tabs on the ever revolving fashion world.

Political blogs are also garnering more attention especially in the United States where the Democratic election campaign is on going. Blogs such as Obama Barack and
Hillary Clinton Army discusses the campaigns of the respective leaders and the
momentum leading up to The United States presidential election in November.

The ‘Traditional’ text blog with images is still dominant. However, as technology
progresses, blogging from mobile devices otherwise known as MoBlog will surely
pick up the pace. The definition of MoBlog according to BBC News is when a blog post
or entry is written and sent
from a laptop via a wi-fi hotspot in a cafe or from a capable mobile phone.

Some blogging in relation to media types is Vlog which is a video blog prevalent on
video sharing site YouTube. As Heather Graham puts it, "They’re a dedicated group of video blogging advocates who are working to help all kinds of video bloom, whether
commercial or personal".

Linkblog provides interesting and relevant links to other sites and blogs.
PhotoBlog on the other hand is where the authors would use it as a medium to posts
pictures and Tumblelogs consists of mixed-media posts being preferred over the longer editorial posts frequently associated with blogging.

An example of a PhotoBlog.

Blogging communities are formed through a shared common interest. Bloggers are able
to create an online community simply by providing links to other blogs that shares the same passion as they do. These links are typically provided on the side panel in a blog.

Other than the exchanging of thoughts and ideas, these communities served as a social
support group to each other. Below are some examples of blogging communities on the web.

Being an avid guitar player, I am part of an online commuity known as GuitarPraise.
What the blog does is that it provides guitar notes and chords to all the well-known
Christian and gospel songs for us learning musicians to based on. In the blog, we have links
to other blogs who share a similar love and passion for music such as the Drum themed blog.

The GuitarPraise blog. My blogging community.

In my case, a blogging community is created when bloggers who share the same interest in
playing the guitar creates the blog to serve the interest of guitarists worldwide. Others will
then be introduced to the blog either by links or by ‘stumbling’ upon it. Whichever way,
it is the passion and love for music that drives us on and makes us function as an online community.

Henry Jenkins, The Director of the MIT Comparative Media Studies Program says in his blog that instead of school banning the use of YouTube, MySpace and the like, they 
should instead examine the ways such sites could be used to the benefit of the education community.
In any given case, it is even possible to create an online community where Teachers and Students are able to communicate in a stress free environment.

The future awaits.

Reference List:

1) Green, H 2005, Those Darn Video Blogging Pioneers, viewed 27 April 2008
     http://www.businessweek.com/the_thread/blogspotting/archives/2005/08/t      hose_darn_vide.html?campaign_id=rss_blog_blogspotting

2) Hi-tech Ways To Stay In Touch 2007, new.bbc.co.uk, viewed 1 May 2008
     http://news.bbc.co.uk/2/hi/technology/7082566.stm

3) Jenkins, H 2008, Librarians, YouTube, And The New Media Literacies, viewed 1 May 2008
     http://www.henryjenkins.org/2008/04/librarians_youtube_and_the_new.html

Blogging As A Current Phenomenon

The size and vastness of the blogging world is ever expanding and revolving. I provide now some mind boggling stats to drive the 
point home.

ClickZ
, an online news site reports that David Sifry, Technorati's chief executive, the current number of blogs is now over eight times bigger than the 500,000 blogs it measured in June, 2003. The company tracked 3 million blogs as of the first week of July, and has added over 1 million blogs to its stable since then. Meanwhile, Pew Internet & American Life reports that a survey shows that blog readership jumped 58% in 2004 and now stands at 27% of internet users.

In the Malaysian context, the Malaysian communities have it all to gain from the blogging
trend. TheStar Newspaper has reported that Malaysia has about 500,000 active bloggers, ranking the country among the highest in the world after Indonesia and the European Union. Internet Marketing Blog Asia reports an interesting snippet that 64% of local bloggers are
female and out of this, 74 per cent of them are in the age group of 25 years old and below.

In the political arena, we have seen political motivated blogs springing up like mushrooms after the rain particularly after the recent Malaysian elections where even our Malaysian Prime Minister Datuk Seri Ahmad Badawi admitted that his party has overlooked the influence of the bloggers. Famous political bloggers such as Jeff Ooi and Raja Petra the founder of Malaysia Today, are now seen as the main focal point for news gatherer desiring something other than
the conventional news offered by mainstream newspaper.

Malaysia Today, a popular source of news.

According to NevilleHobson.com, Reuters reported that 37 percent of US bloggers cited their
life and experiences as their primary topic, while politics and government came in second at 11 percent. Comparing this to the Malaysian context, an online article by Sabahan.com shows that
the top 10 most visited blogs consisted of a fine mix between politics, entertainment and technology. This shows that different continents offers different

Reference List:

1) 50 Most Influential Blogs in Malaysia 2007, Sabahan.com, viewed on 1st May 2008
     http://www.sabahan.com/2007/02/06/50-most-influential-blogs-in-malaysia/

2) Hobson, N 2006, Latest blog trends from Pew Internet, Viewed on 27 April 2008
     http://www.nevillehobson.com/2006/07/19/latest-blog-trends-from-pew-internet/

3) Lina, Mag 2006, Malaysia Internet Marketing - How Malaysia is catching up to the      Blogging Trends? viewed on 24 April 2008
     http://www.eonenet.com/internet_marketing_blog/2006/12/14/how-malaysia-is-     catching-up-to-the-blogging-trends/

4) McGann, R 2004, The Blogosphere By the Numbers, viewed on 27 April 2008
     http://www.clickz.com/showPage.html?page=3438891

5) Rainie, L 2005, The State of Blogging, viewed on 2 May 2008
     http://www.pewinternet.org/PPF/r/144/report_display.asp

6) TheStar Online, Blogging in Malaysia ranks among highest in the world, viewed on 2 May      2008
     http://thestar.com.my/news/story.asp?file=/2008/4/3/nation/20827588&sec=nation