YouTube is definitely leading the way towards a borderless community. Besides being
an arena for video sharing, more and more organizations, performing artists are using
YouTube as a platform to promote their cause. This tactic is particularly effective considering
that nearly 100 million videos are being watched on any given weekend.
The now famous Free Hugs campaign used YouTube as an effective platform to
promote its cause to the public. Other examples include pop superstar Michael Jackson’s
own YouTube channel and World Vision UK, one of the world's leading relief and
development agencies which uses YouTube to promote their campaign.
A YouTube video promoting the 'Free Hugs' Campaign.
World famous celebrity chef Jamie Oliver uses MoBlog technology to post pictures
on his official website. Not only is it convenient for someone like Jamie who is always
on the go, fans of him are able to keep up to date with the latest activities that
he is involved in. As the saying goes, pictures are worth a thousand words.
It is also interesting to note that world renown magazine TIME magazine has fully utilized technology by offering its own online polls, blogs and even podcasts
to serve the online community.
TIME online.
Reference List:
1) YouTube Serves Up 100 Million Videos A Day Online, Reuters, viewed on 2 May 2008
http://www.usatoday.com/tech/news/2006-07-16-youtube-views_x.htm
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